Sky

Interesting blog post I find. It will be interesting to see their progress.
Personally, I will fit into the demographics which are spending quite a lot of time online. I also seldom read newspaper now. I think blog advertising will only work well for those that have really good contents on their site and these contents have to be focused on a certain topic or niche and the site has a lot of readers. I don’t find myself clicking on Google Ads at all when I am reading blogs.