How To Be Happy AdWords Experiment
After I read Michael Anthony’s Free E-Book on How to be Happy and Have Fun Changing the World, and knowing that he invests in Google AdWords to share it to the world, I came out with an idea to do something similar to test out Google AdWords.
A summary of my AdWords result. (only enabled on Google-search network)
| ad group
| clicks
| impressions
| ctr %
| avg cpc
| avg. pos
|
| happy
| 118
| 2393
| 4.93
| 0.04
| 3.5
|
| unhappy
| 15
| 1249
| 1.20
| 0.10
| 4.3
|
Keywords and Ads Variations summary
| Keyword
| clicks
| impressions
| ctr %
| avg cpc
| avg. pos
|
| “how to get happy”
| 75
| 882
| 8.50%
| $0.04
| 1.9
|
| “how to be happy”
| 38
| 1,174
| 3.23%
| $0.04
| 4.1
|
| unhappy (with negative keywords)
| 15
| 1,250
| 1.20%
| $0.10
| 4.3
|
| Ads Variations
|
|
|
|
| % Served
|
| happy ad group
|
|
How to Be Happy
Learn How to Be Happy
Free Ebook, Download Now!
HowtoBeHappy.org |
| 74
| 1,289
| 5.74%
|
| 53.9%
|
How to Be Happy
Learn How to Be Happy
by living the Daily Affirmation
HowtoBeHappy.org |
| 44
| 1,104
| 3.98%
|
| 46.1%
|
| unhappy ad group
|
|
I want to Be Happy
Be Happy. Take Control of your Life
Free Ebook, Download Now!
HowtoBeHappy.org |
| 8
| 643
| 1.24%
|
| 51.4%
|
|
| 7
| 576
| 1.21%
|
| 46.1%
|
A one line summary of his book 
Daily Affirmation: I am always truthful, positive and helping others!